Client testimonials on a website: are they worth it?

“Is it worth including client testimonials on my website?”

Here at Delite, we’re asked this question a lot by new clients so we thought it’d be helpful to write a blog article on it.

The short answer is yes – but only if you’re going to do it correctly. Client testimonials are all about trust and they can make a real difference when it comes to lead conversion. Sharing your best customer reviews on your own website lets you put your best foot forward and makes it easy for your sites visitors to find out about real customer experiences. The emphasis is on the word real – testimonials should be authentic, sincere and honest. As we’ve already said, client testimonials are all about trust so you can’t build a foundation of trust on false terms.

Here’s why you should include client testimonials on your website:

Positivity: testimonials convey the positive reactions your customers have to your products or services. They allow others to know that you are doing what you promise and that the value is there. This will significantly affect potential customers decision-making process when researching potential companies and may put you ahead of the competition that aren’t putting the effort in.

Strengthens your services: client testimonials are a great way to showcase the different services you offer using fresh content.

Showcase your clientele: you can use testimonials to your advantage by (if agreed beforehand) naming your clientele. This works especially well if you are b2b (business-to-business) as you may come across as more reputable and trust-worthy simply by association.

Improve your SEO organically for FREE: client testimonials, if used correctly can have added SEO value. Adding and updating testimonials regularly will provide web bots with new keyword-rich content to crawl – which may result in your website ranking higher in search engine results.

How to use client testimonials correctly?

As we stated above, client testimonials on your website are worth the effort – but only if you’re going to do it correctly. This is where many companies fall short, as they are not being utilised fully.

We believe that client testimonials should typically be displayed in (at the very least) two places on a website:

Homepage – your best ones should be on your websites home page to give the best first impression possible.

A dedicated testimonials page – having a page purely dedicated to testimonials will enable you to collate them in one logical place, direct visitors to them quickly and allow for the SEO value we mentioned above.

We would also recommend keeping track of your most visited pages on your website using Google Analytics and adding relevant testimonials to those pages in an effort to increase conversion rates.

Want to take it to the next level?

There are many ways to convey client testimonials but without a doubt a video testimonial is the most effective. These can simply be videos embedded in to your webpage. Gone are the days where a short video testimonial has to be expensive or complicated – many people’s smart phones nowadays are capable of producing great quality video and audio, which more than fits the bill for a snappy testimonial video.

Delite offers the means to showcase client’s testimonials on our websites via numerous content blocks. Our most popular being: