Many businesses don’t realise that there’s some pretty great free tools out there that can really help to ramp up their digital strategy.
2018 has to be all about your digital strategy so it’s crucial that you’re using the right tools for the job. This doesn’t have to break the bank however; there are some really great tools out there that you can use for absolutely free. These tools can help develop your website or social media presence.
Here’s a couple of stand out tools that we love and we think you’ll love:
Canva is a clever little tool that allows you to create unique images to share across your social media, blogs and pretty much anything else you can think of. It’s web based, free and extremely user friendly so what’s not to love? If you haven’t got the time to become a Photoshop pro then this tool is for you. Now available in 190 countries, with over 10 million users, the online design and publishing platform has just reached unicorn status; making it Australia’s first unicorn of 2018.
You can check it out at https://www.canva.com
Bitly has been around a while but we still find ourselves relying on it day in day out. It’s a fantastic free tool that allows its users to shorten links and then monitor the analytics of those links. This is a great tool for businesses who use Twitter as a shortened link appears much more professional and the ability to track how many people have clicked on those links is essential.
We recommend you check it out https://bitly.com
Would you like to offer live chat to your website visitors? tawk.to is a free messaging app that lets you monitor and chat with visitors on your website, mobile app or from a free customizable page. This is a fantastic tool that lets you dip your toes into instant online customer support without the typical costs. It’s jam packed with all the features you need to provide winning customer support – it is lightning fast, reliable and scalable should you need more than the free package offers in the future.
You can check it out at www.tawk.to
If you want to get serious about monitoring your websites performance then Google Analytics is the tool you need. Google Analytics offers you a wealth of information for absolutely free. You can discover who your visitors are, how they make their way through your sales funnel and what they do on your website in real-time. This is especially important for monitoring how well certain parts of your website is working and then applying new tactics to improve any weak areas.
Get started: www.google.com/analytics
If you’re not incorporating some video into your 2018 digital strategy then you really are doing your business an injustice. We don’t need to bore you with the facts of how important video content is in this article, just take our word for it. Producing quality video content may be daunting for a small to medium sized business who perhaps don’t have the budget to ‘experiment’ with it. You may be pleased to know that there are some fantastic video editing tools out there that are absolutely free. With just a basic set up and a little bit of learning you could be producing professional videos that you could use across your website and social media. The best tool we’ve come across for businesses is called Lightworks. This is a professional quality video editing software that’s accessible to everyone, regardless of budget or experience. The only limitation to the free version is the output formats that you can choose from but this shouldn’t limit you too much as a novice.
We recommend you check it out https://www.lwks.com
These suggestions should be enough to sink your teeth into for now. If you have any questions about them or would like to share your feedback we’d love to her from you across any of our social media channels.